- Choose a publicly traded firm to analyze. Choices must be approved by the instructor and only one student may choose each firm.
- Obtain three years of financial information, including the balance sheet, income statement, and statement of cash flows.
- Compile financial information in Excel in such a way that ratios may be easily calculated for each of the three years.
- Calculate the ratios discussed in Chapter 17 of the textbook.
- Conduct peer and trend analysis for each ratio or groups of ratios. Find industry information or specific firm information to conduct the peer analysis.
- Conduct trend analysis of the Statement of Cash Flows. Assess this year’s statement for noteworthy events or activities.
- Provide an overall assessment of the firm’s financial performance.
Category | Maximum Points Possible |
Financial Information· Financial statements provided and analyzed · Ratio calculations provided and analyzed · Accurate use of financial statements | 40 |
Analysis· Accurate peer and trend analysis · Appropriate consideration of the statement of cash flows · | 80 |
Report Format· Overall appearance · Use of appropriate tables, graphs, etc. · Necessary citations · Ease of use and reading · Grammar, punctuation, spelling, etc. | 40 |
Overall Summary Analysis· Strong financial support for the summary · Pertinent peer and trend information included in the final analysis | 40 |
TOTAL | 200 |
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